I am a multi-disciplinary professional with more than 20 years of experience across communication, media, engagement, public relations, design, marketing, advertising, and events. I firmly believe that meshing creative, strategy, and people is the most powerful way to generate results. 

Throughout my career, I have worked with large and multi‑national enterprises, SME’s and non‑profits across a broad range of sectors. As a leader, I strongly believe in the power of people and culture. Powerful and effective teams are the key to generating positive experiences for clients across the entire customer life-cycle and producing exceptional business results for the organisation. 

I lead by example and embody a confident, decisive, and agile leadership style. I am understanding, approachable, and strongly dislike micromanagement. My expertise across many industries and sectors that includes both B2B and B2C environments affords me an exceptional ability to grasp complex requirements, settings, and markets, creating powerful strategies and superb results.